A Letter from the Founder

 

Dear Nicovape Family,

I want to express my sincerest gratitude for those of you who continually send through encouraging messages of support, and also for the constructive feedback on our pilot offering.

Australian smokers have been jealously witnessing other countries and unions amend their regulations to legalise the sale and use of reduced harm nicotine delivery products, whilst Australian regulators show no sign of changing their position anytime soon. What drove me to create this company is the disturbing fact that Australia's smoking rate has stagnated over the previous 3 years, and in some instances risen in pure defiance of the continually increasing tobacco control measures.

After founding this company almost 3 years ago, i went about assembling our unique world class team of doctors, entrepreneurs, and industry professionals. I believe now that the unique pressures adult smokers face in Australia, combined with the ease and low cost by which they will be able to obtain our products, will lead to the fastest and most wide spread uptake of reduced harm e-cigarette products in any country in history, which will finally help put an end to this senseless and avoidable epidemic caused by smoking. 

I share the concerns of parents, regulators and the public health establishment about the potential gateway risk that e-cigarettes present of re-normalising smoking to a new generation of potential smokers and also for the lack of definitive long-term health studies on this technology. I am also painfully mindful of the fact that two out three smokers will die prematurely from a smoking related illness. This means that someone’s mother, father, sibling, or friend continues to die in Australia every 30 minutes; a reality I refuse to live with.

I was determined to find a pragmatic solution which could save these millions of lives from unnecessarily premature and gruelling death, whilst eliminating any risk of enlisting a future generation to the same fate. I believe this revolutionary technology, if delivered in a responsible manner and with due care to avoid future unintended consequences, has the potential to not only save literally millions of lives here in Australia, but billions globally; the largest breakthrough in public health in human history!

It is incredibly rewarding hearing, reading, and watching the feedback brought to me by my team from customers who have managed to successfully give up cigarettes after 30 or 40 years of addiction. We feel a great sense of pride knowing that we have found a legal and safe way to improve our customers health and quality of life, whilst also helping them escape the financial burdens of smoking.

Please continue to share your success stories with the team. I promise that we will continue to listen to each and every one of your comments and will continue to improve and develop our products to ensure we stay at the very forefront of this exciting industry. Most importantly, i personally pedge to you that I won’t rest until we have helped save 1 million Australian lives. 

- Ryan Boulton