The addiction to cigarettes is extremely complex and controlling, and there is much more involved in keeping people hooked than just the physical Nicotine addiction itself. Existing NRT products such as lozenges, sprays, patches and gums only look to subdue the cravings from your Nicotine receptors, but don’t address the Psychological elements of the addiction. E-cigarettes are being applauded by their millions of users worldwide and progressive health professionals as the first innovative solution to address the cigarette addiction as a whole.
Psychological addiction plays a large role in the cigarette addiction that people are afflicted with. If Nicotine dependency was the only addictive element of the smoking addiction, then simply applying a NRT patch would alleviate any desire or need you may have for a cigarette. As anyone who has previously tried to quit using Nicotine patches can tell you, this certainly isn’t the case. Another indicator of how psychological factors can influence your smoking habits are environmental “triggers”, such as seeing others smoke, drinking, talking on the phone, or certain scheduled times during your work day that you normally have a cigarette break. These are all possible examples of a psychological addiction triggering your desire for a cigarette, and not simply a Nicotine craving. On average, a pack-per-day smoker is triggered by a Nicotine craving for less than 20% of the cigarettes they smoke.
It is very likely that an individual who “only smokes when they drink” has no Nicotine addiction at all, and is only psychologically addicted to the act of smoking when triggered by an association with alcohol. This particular type of “social” smoker had previously no applicable alternative for their psychological only addiction, but with innovative new e-cigarette technology, they are able to subdue their cravings with non-nicotine containing e-liquids
E-cigarettes not only facilitate a Nicotine fix for the physically addicted users who require it, but also the hand to mouth motion, the calming sensation of exhaling a smoke like substance, and the social requirement of being able to partake in social situations around fellow smokers and/or e-cigarette users.